The Rodríguez Collection

In May of 2016, Leonardo Rodríguez raised the idea of opening his collection to the public. The project seemed simple: Leo had an admirable collection of Cuban art, which he has treasured for more than twenty years; he had the location and the experience necessary in order to turn it into an exhibition hall. For my part, I provided the experience of having created and managed several galleries and collections; in addition to a background in advertising and art education at the academic level. ​ We commenced by crafting a name and identity for the Center and the collection, as well documenting, cataloging and defining strategies. The Center would be an exhibition space, but not a gallery, rat

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